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In his debut book, Erik Reagan offers a framework for business owners who want to build a life and business that reflects who they are—not just what they achieve. Goodness over Greatness will help business owners escape the hustle trap, rediscover their core values, and design a rhythm that leads to fulfillment, freedom, and sustainable success.

To celebrate the launch, we're giving away over $500 in prizes to 9 winners. You can enter the giveaway multiple times to increase your chances of winning.

  • 3 people will win a hardback copy of Goodness over Greatness

  • 5 people will win a $50 Amazon gift card

  • 1 person will win the grand prize of a $250 Amazon gift card

The final day to complete actions is Friday, June 6th. Winners will be contacted on Monday, June 9th. Join the giveaway below!

Enter to win!

Just click the image to go to the giveaway

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Purchase Goodness over Greatness

Ready to dig in? Goodness over Greatness is available today in print and e-book formats.

Download the Workbook

In Goodness over Greatness, you'll find multiple exercises that come straight from Erik's private coaching sessions. Download the Workbook to go through the exercises as you read the book.

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What's this about?

Goodness is the Foundation of Lasting Greatness

Greatness built without goodness collapses. But when character, purpose, and principles lead, your success becomes meaningful and sustainable.

Lead from the Inside Out

Your biggest breakthroughs start with self-awareness, not strategy. This book shows you how to reconnect with your values, strengths, and vision—and build your business around them.

Define Success On Your Terms

You don’t have to chase someone else’s definition of success. You get to design a rhythm that fits your life, supports your relationships, and fuels your energy.

You didn’t start your business to feel burned out, buried in to-dos, or disconnected from the life you wanted. This book gives you the clarity, structure, and rhythm to realign your business with what matters most.

About the author

When it comes to well-being, business owners and founders are in a tough spot. They’re responsible for the health of their business and the engagement of their people. They make hard decisions, big and small, every day of every quarter of every year, weathering all sorts of challenges that impact their business and their people. They may lack community. They may feel alone. Their personal well-being? An afterthought.

I know because I’m an owner myself. As co-founder of Focus Lab and founder of Built on Purpose, I've lived the ups and downs of entrepreneurship since 2010.

Owners thrive when they aren’t consumed by their business, and business thrives when owners do. My passion is helping people clarify what that looks like — to discover what’s hindering them, create goals, and problem solve in a supportive setting that keeps them accountable.

Together, we solve the big issues that aren’t business first. Because these are the things that impact a leader’s performance and, ultimately, how their organization performs: More time with family. Better sleep. Stronger relationships. More time off. Less time tethered to devices. Saved or strategically severed partnerships. Smart exit plans. Fewer regrets.

I facilitate how owners navigate their responsibilities so they can get exactly where they want to go. So they can tend to their well-being. So they can, in many ways, reset their whole lives.

Erik

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