Releasing in May 2025

Reclaim your life while scaling your impact

In his debut book, Erik Reagan offers a framework for business owners who want to build a life and business that reflects who they are—not just what they achieve. Launching in May, Goodness over Greatness will help you escape the hustle trap, rediscover your core values, and design a rhythm that leads to fulfillment, freedom, and sustainable success.

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What's this about?

Goodness is the Foundation of Lasting Greatness

Greatness built without goodness collapses. But when character, purpose, and principles lead, your success becomes meaningful and sustainable.

Lead from the Inside Out

Your biggest breakthroughs start with self-awareness, not strategy. This book shows you how to reconnect with your values, strengths, and vision—and build your business around them.

Define Success On Your Terms

You don’t have to chase someone else’s definition of success. You get to design a rhythm that fits your life, supports your relationships, and fuels your energy.

You didn’t start your business to feel burned out, buried in to-dos, or disconnected from the life you wanted. This book gives you the clarity, structure, and rhythm to realign your business with what matters most.

About the author

When it comes to well-being, business owners and founders are in a tough spot. They’re responsible for the health of their business and the engagement of their people. They make hard decisions, big and small, every day of every quarter of every year, weathering all sorts of challenges that impact their business and their people. They may lack community. They may feel alone. Their personal well-being? An afterthought.

I know because I’m an owner myself. As co-founder of Focus Lab and founder of Built on Purpose, I've lived the ups and downs of entrepreneurship since 2010.

Owners thrive when they aren’t consumed by their business, and business thrives when owners do. My passion is helping people clarify what that looks like — to discover what’s hindering them, create goals, and problem solve in a supportive setting that keeps them accountable.

Together, we solve the big issues that aren’t business first. Because these are the things that impact a leader’s performance and, ultimately, how their organization performs: More time with family. Better sleep. Stronger relationships. More time off. Less time tethered to devices. Saved or strategically severed partnerships. Smart exit plans. Fewer regrets.

I facilitate how owners navigate their responsibilities so they can get exactly where they want to go. So they can tend to their well-being. So they can, in many ways, reset their whole lives.

Erik